Voice-over: 

An egg. So simple, right? It can be a lot of things…

And Canadians love them. Each Canadian actually eats about 240 eggs each year. That’s a lot.

But what kind of care goes into each egg before it gets to grocery store shelves?

There’s quite a bit, so we’ll fill you in.

We created a new program to tell Canadians that before eggs get to them, they have to meet world-class quality standards. It’s called the EQA program. That stands for Egg Quality Assurance. It shows Canadians right on the carton that their eggs are produced according to strict food safety and animal welfare standards.

We’ll break it down for you. There are two pillars in the EQA program.

The first is the Animal Care Program. It makes sure every Canadian egg comes from a hen that’s well cared for. A trained field inspector visits each farm to ensure the hens have a comfortable environment, a well-balanced nutritious diet and fresh water.

The second is the Start Clean-Stay CleanTM program. That’s our food safety program. That means the storage, cleanliness, air quality, feed and record keeping of farms are regularly checked.

These world-class standards and practices have been in place on Canadian farms for more than 20 years.
This one easy to identify mark lets us maintain consumers’ trust.

By adding the symbol to cartons, we proudly show the commitment Canadian farmers put into delivering the best eggs possible. And with 94% of Canadians believing egg cartons should have a certification symbol, it just makes sense.

So the next time Canadians bite into their morning scramble, an afternoon snack or a delicious dinner, they can rest assured those are high-quality eggs.

Celebrate the quality of Canadian eggs with us. Learn how to get involved at eggquality.ca.